Thursday, 25 August 2011

Why do we hate them if we actually love them? My fellowamerican anti-islamophobia campaign

Today just a quick link to the nice US campaign that aims at fighting islamophobia in the US. It's brilliantly interactive and brilliantly straightforward. Based on a simple insight about 'othering' the spot unravels how those terrible, hated, evil Muslims that we hate so much happen to be our neighbours, our doctors and our friends that we love.

The western narrative about Islam keeps reinforcing its image as a force of evil, radicalism and hatred.

This is wrong.

And this campaign proves it.

PS On the footnote , I would love to see this campaign running in Poland with a twist though .... MyfellowPolishJew?

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